At a glance: How to build your own go-to-market (GTM) strategyĪ go-to-market strategy is a strategic plan to launch a new product or service or enter a new market with an existing product or service. In this piece, we’ll provide you with a 10-step process to design your own GTM strategy that focuses on customer needs and market demands. Additionally, by following a structured path when creating your go-to-market strategy, you can identify when it’s time to pivot from or scrap an idea early on, avoiding unnecessary losses. A successful launch can reap huge rewards, but on the flipside, a failed launch can ruin your business.Ī solid go-to-market (GTM) strategy can increase your chances of making your next product launch a success. Startups are built upon new product launches, and they serve as key drivers of growth for existing companies.
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